How many of you advertise in a random manner with no plan?? OK hands up. Hhmmm, well
you may as well flush your money down the toilet. When you advertise, anywhere, in any way, you have to be able to tell the difference between a method that brings in views and most of all sales, or one who has done nothing but lay there. The answer to this dilema is to use ad codes.
Each bit of advertising you do needs to have a unique code attached to it so you can track the results. Since I started doing this, I am not wasting my time or meger funds on something that is proven not to work. Most etsyians don't have much money to spend promoting their shops,and so are looking for sources that just takes time and ingenuity to accomplish their goals.
Here are a couple examples form my last few promotions.
justamy goodie bags 0001
Little Black Boxes-November 2008 LBB1108
Holiday Hotness Bazaar HHB001
Fliers in my local chain grocery stores D#21-001
Ad in my local business newpaper DR-001
Get the idea? Of course you will have to set up an excel file or otherrecord keeping file and track how each method worked. Everytime I get an inquiry about my work, I always ask how they found me. I look back at my records and see that she saw me at a craft show in May. Yes, I have ad codes for craft shows as well.
Give it a try and I think you will soon be able to refine your advertiseing to what works and quit wasting time that we are better able to use creating.
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3 comments:
Well thats a great idea! I've never thought about ad codes before. And I never thought about a flier at my grocery store, either! I have looked into Little Black Boxes and they do look fab. I'll have to keep that in mind for the future. Great tips!
Thanks so much for your comment on my blog. That really meant a lot to me, knowing that my daughter's ER visit, while traumatic for me, wasn't completely our of the ordinary for a seasoned mom who has stories of her own. I really appreciate that you took the time to comment and reassure me! Thanks. Marisa
Great idea and thanks for reading my blog, it was my first attempt!!
great idea! Thanks for sharing your blog, and checking mine out as well:)
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